CRMIT Solutions for Consumer Goods

Client Testimonials 

We engaged CRMIT because of their strong track record in building Enterprise Commerce portals and their commitment to our business objectives. We were impressed with the way CRMIT's team aligned with our needs and the experience they brought to the table in making our eBusiness initiatives successful.

            



The FMCG sector has traditionally recognized the importance of dealer relationship programmes where reaching the remote locations and the consumers directly is a prodigious task. In this industry, CRM definition helps manage relationships with channel partners and the end consumers. When markets and consumers are much more heterogeneous, then relationship building becomes a slow process

CRMIT has been playing a vital role in this particular industry and has a proven track record of implementing the CRMOD, the Oracle product, to many of top performing clients in the market. Our clients have been credited with a competitive advantage and have a leading market share.

From Definition to Deployment, CRMIT is involved in the Project to provide an End-to-end solution and for the ongoing Production Site Support. This has helped the clients with the organization’s Material Management system, web-enabling the vendors to directly transact with the core process. Apart from these total transactions, the company initiative aims to capture the entire customer profile to provide individualized, value added service to selected clientele.

Our experience in the FMCG domain, encompass the following streams:

  • Enable high conversion rate of Prospects to customers.
  • Provide Personalized Management Services.
  • Resolve all Customer complaints expeditiously.
  • Manage inventories and Billing & Collection process efficiently.


Snippets

One of our customers is a leading Industrial Chemicals Manufacturer in AsiaPacific with a large share of the domestic market in India, and a sizable export market. The eCRM initiative in its first phase targeted the domestic customers, including the Top 50 Indian Manufacturing and Consumer Goods Companies, to provide them with enhanced Pre & Post Sales Support.

Business Benefits:

The following are the benefits given to the customer:

  • Monitoring their Contracts with company.
  • Request / Negotiate Delivery.
  • Schedules (Orders) online against the above contracts and review the status of Orders.
  • Place Service Requests and get resolution online.
  • Place enquiries for new requirements and view responses online.
  • Dispatch / Dispatch Over-Due Notifications.
  • Payment Received / Payment .